Welcome to the UGG Neumel Nation, Featuring Luka Sabbat | Highsnobiety
There’s no denying UGG has cornered the cozy market. The brand is synonymous with stylish boots that are functional, versatile, and always true to their Californian roots. Now the best-selling Neumel boot is getting a modern twist with updated styles and an extra dose of streetwear cred.
With model/actor/creative entrepreneur Luka Sabbat leading their FW19 campaign, UGG sets out to reestablish what the Neumel Nation stands for. The Neumel Boot remains the gold standard for comfy and practical footwear.
The Neumel Flex Boot takes that a step further, featuring the same urban silhouette as the original while incorporating a flexible closure for easy access. For the more luxe minded, the Neumel Utility Boot ups the style ante with a rich leather finish and padded collar. With this fresh, sweeping approach, UGG has created a boot for practically every occasion.