Café Kitsuné Comes to NYC | Mr Porter

Maison Kitsuné, the Paris-based label that has effortlessly blended French and Japanese cool since its inception 17 years ago, is adding a taste of the Big Apple to the mix. Café Kitsuné opened its doors in New York City on 11 November, marking a new chapter in the brand’s journey to becoming a global lifestyle powerhouse.

This café marks the seventh iteration of their wildly successful band of ultra-stylish coffee shops, with outposts in Tokyo, Seoul and Paris, plus a full-fledged restaurant and bar near the Palais Royal garden. While a good deal of fashion-affiliated eateries tend to take a somewhat brash approach to branding moments and visual marketing, Café Kitsuné continues to pursue a subtler tactic, one that emphasises good atmosphere and great espresso over gratuitous Instagram opportunities (although we predict there will be no shortage of posts featuring the signature fox-shaped biscuits).

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