Volcom's Holiday Lookbook Embodies the Chaos of Passion | Highsnobiety

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There’s no doubt we live in strange times. With the world in such an upside down state, it’s important to focus on that one constant driving us all toward bigger, better things: passion. That concept lies at the heart of Volcom’s 2019 Holiday collection, along with a pervading energy marked by the courage to turn obstacles into opportunities and the persistence of those who stay true to themselves.

This might sound like a lofty claim, but what else compels a teen activist to sail across the Atlantic and boldly face down world leaders, or a mountain climber to scale a 900-meter rock face without the safety of ropes and a harness?

It’s this spirit that pervades Volcom’s new campaign while remaining a core part of the brand’s DNA for the past 29 years. At a more base level, Volcom’s gear gives us the armor we need to let go and embark on the irrational pursuit of passion.

To help bring this idea to life, we linked up with Volcom to shoot a lookbook featuring its boldest 'fits against a wild backdrop of surreal natural motifs. The end result is a disorienting dystopia of sorts tied together with strong statement pieces and pragmatic basics that really aren’t so basic. This isn’t the Volcom from your skater days. It’s a next-level evolution of the brand that’s bound to make a big statement.